Did you know that creating virtual tours are becoming increasingly common as they can be an effective strategy to market your rentals?
Virtual tours are a great way for prospects to see the property before booking a property showing. The recent pandemic has also further popularized this strategy to limit the number of in-person visits.
Video walk through tours certainly don't replace property photos, but that doesn't mean you shouldn't take advantage of the video medium. You may think that creating your own virtual tour is challenging. However, with our tips, you'll be on your way to creating a great video!
So, if you're looking to market your Longwood, Kissimmee or other Florida rental property with a video walk through tour, keep reading for our best tips!
1. Plan your Video Tour
By sitting down and planning how to portray your property in the video, you will have an easier time shooting.
Consider the following:
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Prepare a List
Preparing a detailed list prior to shooting your video walk tour will make the shooting go quicker and will leave less room for error.
List every room in the property, and decide what will be the focus of each specific room.
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Study the Best Features
Part of preparation is being aware of what to highlight in your rental unit. What distinguishes your rental property apart from others? Is it the spacious backyard? Is it the top-of-the-line appliances and luxurious furnishings?
Knowing your finest amenities will help you market your home more strategically in the video tour.
2. Ensure the Property Looks Clean
Clutter will prevent showcasing your rental home in its best light and it will also distract the viewers. So, when filming a video tour, set your property to look attractive and neat. People are drawn to clean and well-arranged spaces.
Consider the following:
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Hire Professional Cleaners
A spotless rental property will convince viewers to arrange a property showing. That's why you should consider hiring professional cleaners. They have the right equipment and methods to make your home appear welcoming with a refreshing glow.
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Stage your Property
In real estate property selling, owners normally stage their property to make it more appealing. This concept also extends to rental homes.
Ask yourself:
- Does your space look fresh and homey?
- Are there plants?
- Does the furniture fit the room?
These things are important to build on the viewers' interest.
3. Properly Set Up Your Camera and Tripod
Tripods make videos appear professional because they eliminate shakiness. So, opt to use one for stable video tours.
Consider the following:
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Straighten Perspective
Tripods balance the weight of your camera. They help to capture uniform shots. Make sure that your camera is level prior to your video tour shooting. Learn how to adjust the settings to maximize the benefits of shooting with a tripod.
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Choose a Landscape Format
For a widely cinematic appeal, make sure to shoot in a horizontal frame. Filming in a landscape format is best as it is more compatible with pupular streaming platforms, such as YouTube. This traditional method is also more comforting for your audience.
4. Run Test Shots Prior to the Actual Video Tour
Before shooting the property video tour, it's best to take a few trial shots. Even if you've finished setting up your video camera to your preferred functions, you want to be sure you'll capture everything perfectly.
Consider the following:
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Gauge Lighting
By taking test shots, you'll be able to measure the dimness or brightness of the room. We recommend shooting in natural lighting. However, through test shots, see if that works for you.
Always remember, you want the best features of your unit to pop out in the video, so be sure they aren't shrouded in blur or darkness.
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Remove Distractions
Running test shots also ensures that you can identify the items that take away the focus of the viewers. You might find reflections from windows, mirrors and glass panes. It's important to notice this right away to ensure your video will show what you want to register to the viewers' attention.
5. Finalize your Virtual Tour using Excellent Software
Once you're satisfied with all the video clips from your shoot, you can now start editing them together. Use software that will enhance your video tour. Producing a professional looking video tour increases more prospects for your rental home.
Consider the following:
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Audio
Since you'll be describing the property, it's essential that your voice is clear.
We recommend that you use a voice-over, rather than live audio to describe the property. That's because live audio may be interrupted by noises in the surroundings. Bad audio can impact the outcome of the video tour.
If you plan to add music, choose generic music since trendy music can be distracting or not embraced by everyone.
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Extra Feature Settings
Make use of video techniques to highlight your property's features. Viewers also appreciate good color grading in videos. If you find this aspect too technical, you can always outsource or hire someone to edit your video tour.
6. Post your Video Tour
The final step is to share your property video tour on your website and different social media platforms. You can also include it in your property listing. The more you share your virtual tour, the more leads you'll generate.
Just make sure that you don't forget to include your contact details. Prospective renters will then be able to reach out when they like your virtual property tour.
Bottom Line
It's a good idea to offer prospects a video walk through of your rental property. In doing so, they'll have a better sense of how your property looks in a more dynamic setup compared to photos.
This kind of digital tour is also a way for you to stand out from your competition.
For more information, contact State Property Management.